Japanese tire companies are reaping higher profits in the North American market with the help of a livelier U.S. economy. That help is coming in the form of strong sales of large vehicles in the U.S. that is creating major demand for large tires fitted onto pickup trucks and SUVs. Bridgestone Corp. (TYO:5108) has responded to this demand by announcing...
bridgestone

New Bridgestone Tires Reduce Driver Fatigue
Bridgestone has announced the release of the Playz PX-Series, tires that contribute to driving safety by reducing driver fatigue. These tires have a different pattern on the inboard side and outboard side of the tread. By stabilizing contact with the road surface, they reduce the need for the driver to constantly make minor directional adjustments in steering.

Working to Establish a Corporate Ethos—Bridgestone
New Year’s Top Interview: Bridgestone CEO Masaaki Tsuya The administrative framework at Bridgestone has not changed one iota since it came under a dual leadership structure in February 2012, said Masaaki Tsuya, CEO of Bridgestone Corp. (TYO:5108), in an interview with Japan Rubber Weekly. While moving forward with efforts to establish and maintain a systematic corporate ethos, they are using...

Nippon Goodyear Names Kanahara President
Yujiro Kanahara has been named president of Nippon Goodyear Ltd. Kanahara succeeds Dale Brackin, who successfully served as interim president during the transition period since October 2015 when Nippon Goodyear and Sumitomo Rubber Industries Ltd. (TYO:5110) ended their alliance. Kanahara joined Bridgestone Corp. (TYO:5108) in 1978, where over the years he held positions in product planning, sales and marketing and...

Bridgestone Develops Technology to Spot Disease in Rubber Trees
Bridgestone Corp. (TYO:5108) has developed a simple technique for diagnosing white root rot disease. Caused by the plant pathogen Rigidoporus microporus, the disease affects para rubber trees, a source of natural rubber. Bridgestone aims to contribute to para rubber tree conservation efforts and a stable supply of natural rubber. The new technique applies a biotech method called loop-mediated isothermal amplification,...

Bridgestone CEO Appointed Honorary Investment Advisor to Thailand BOI
Bridgestone Corp. CEO and chairman of the board Masaaki Tsuya has been appointed as Honorary Investment Advisor to the Thailand Board of Investment (BOI). The position was established to assist the BOI in promoting Thailand as an attractive investment destination to Southeast Asia and the world. The appointment is in recognition of the Bridgestone group’s contributions to Thailand’s development from...