Bridgestone announced its three-year medium-term business plan, 24MBP, covering the period from 2024 to 2026. The indicators for 2026, the final year of the plan, are revenue of 4.8 trillion yen ($32.2 billion), adjusted operating income of 640 billion yen, adjusted operating margin of 13%, ROIC (return on invested capital) of 10%, ROE (return on equity) of 11%, and dividend...
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Bridgestone Recognized for Promoting D&I
Bridgestone has been recognized by the Japan Women’s Innovative Network (J-Win), an organization established to support the promotion and establishment of diversity management in the corporate sector. The company has been awarded the “Basic Achievement Runner-Up Award” in the basic category of the “2024 J-Win Diversity Awards,” which are given to leading companies that promote diversity and inclusion (DE&I). Bridgestone...
Bridgestone and NTT Accelerate Joint Research
NTT and Bridgestone have selected “Digital Twin,” “Sustainability,” and “Environmental and People-Friendly Urban Development through Tires” as joint creation themes that use the technological strengths of both companies, and began their efforts on February 29. The joint experiments will be promoted for each theme, with the aim of creating new technology and value by sequentially starting social implementation in the...

Bridgestone to Begin Public Road Testing of Next-Gen Air Free Tires
Bridgestone will in March begin testing its Air Free tire on public roads near Kodaira City, Tokyo, where the Bridgestone Innovation Park is located. In the demonstration test, the Air Free will be installed on a test vehicle to verify the characteristics and functions of the tire in various public road environments that closely resemble actual usage environments, and to...
Bridgestone’s Diversified Products Businesses Show Steady Improvement
Bridgestone’s Diversified Products business is steadily improving its performance. In the fiscal year ended December 31, 2023, this business posted sales revenue of 298.4 billion yen ($1.98 billion), up 7% from the previous year, adjusted operating profit of 13.2 billion yen, up 39%, and adjusted operating profit margin of 4.4%, up 1.0 percentage point. The Chemical Products business posted sales...
Bridgestone Transfers Russian Operations to Investment Firm
Bridgestone Europe has transferred its Russian operations to S8 Capital, a Russian investment company. The company has already obtained approval from the relevant authorities. The transfer includes the passenger car tire plant in Ulyanovsk and the sales company in Moscow. Bridgestone began full-scale operations in Russia in 1998, but ceased all production activities in Russia in March 2022. As part...