Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...
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Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is set to sponsor Japan’s biggest e-motorsports event, the Autobacs JEGT Grand Prix 2021 Series. While individual matches under the JEGT Grand Prix started on Sept. 6, the main category for this season will be the team battles, which are set to head into preliminary rounds on Oct. 2. Teams that...
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