eco tires

JSR Eyes to Strengthen Global S–SBR Promotion

Japan’s largest manufacturer of synthetic rubber, JSR Corp. (TYO:4185), is doing well with its solution styrene butadiene rubber (S–SBR) for fuel-efficient tires. The company has increased sales of S–SBR for eco tires by just short of 120 percent over that of the previous term. Such sales expansion has been a point of focus for the company, coming amid a dip...

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Fuel-efficient Tire Manufacturers in Japan: Report (Part 1)

The Japanese tire labeling system for defining fuel-efficient tires began in January 2010 as a voluntary industry standard, covering rolling resistance and wet-grip performance. Thanks to the continuous marketing efforts of tire manufacturers, the penetration rate of fuel-efficient tires in line with the grading system has steadily grown. However, these same manufacturers are finding it increasingly difficult to differentiate their...

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