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Japan Rubber Weekly Japanese tire and rubber industry news in English

Finessa

Bridgestone Positions New Finessa Brand at the Center of 2026 Spring and Summer Campaign

on May 7, 2026 in Tires

Bridgestone will strengthen its ability to meet a wide range of customer needs in the 2026 spring and summer tire…...

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Bridgestone Launches New Tire Brand Finessa

on January 27, 2026 in Tires

Bridgestone has announced the launch of a new tire brand, Finessa, aimed at addressing the increasingly diverse car lifestyles and…...

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