Bridgestone Corp. (TYO:5108) has extended an official partnership agreement with the Japan Ice Hockey Federation (JIHF). Having been a supporter of the JIHF since 2012, Bridgestone recently announced that it is renewing its backing of the federation for another year, extending this out to March 31, 2021. Under the terms of the agreement, Bridgestone will support both the men’s and...
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Bridgestone Corp. (TYO:5108) has signed a contract extending its sponsorship of the Japan Ice Hockey Federation (JIHF), which the company has supported since 2012. Bridgestone believes that the competitive image of ice hockey, which has been called combat on ice, will raise the brand image of its Blizzak studless winter tires. During the sponsorship period, the company’s logo will be...
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