Masahiro Higashi

Bridgestone’s Masahiro Higashi Named as New JATMA Chairman

The Japan Automobile Tyre Manufacturers Association (JATMA) appointed a new chairman and vice chairman at its annual general meeting on May 26, 2020. Masahiro Higashi of Bridgestone Corp. (TYO:5108) has replaced Takashi Shimizu of Toyo Tire Corp. (TYO:5105) as chairman, while Masataka Yamaishi of Yokohama Rubber Co. Ltd. (TYO:5101) has taken over from Bridgestone’s Akihiro Eto as vice chairman. This...

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Bridgestone Nominates Masahiro Higashi as New Global COO

Bridgestone Corp. (TYO:5108) announced on May 11 that Representative Executive Officer Masahiro Higashi has been picked to fill the role of Global COO going forward. The decision came at a board of directors meeting on the same day. Higashi will also take up a number of other new roles, including global chief administration officer (CAO), CEO and president of the...

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