masaki noro

Yokohama Rubber Noji Yamaishi

Masataka Yamaishi to Take Helm at Yokohama Rubber

Yokohama Rubber Co. Ltd. (TYO:5101) said that at its meeting of board members held on Jan. 31, the company has informally decided on multiple senior management changes set to take effect following formal approval at the general shareholders meeting on March 30, 2017. According to the company, Masataka Yamaishi will succeed Hikomitsu Noji as president and representative member of the...

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Yokohama Rubber’s Masaki Noro on Harnessing Motorsports Technology for Commercial Tires

One of the premier players in the global tire industry, Yokohama Rubber Co. Ltd. (TYO:5101) is also involved in racing events such as the Japanese Super Formula Championship. In addition to finding out about Yokohama Rubber’s engagement in such motorsports, Japan Rubber Weekly learnt how this carries over to the commercial business, sitting down for an interview with Masaki Noro,...

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Racing the Ultimate Test for Tire Technology, Says Yokohama Rubber’s Head of Consumer Tire Development

From 2016, Yokohama Rubber Co. Ltd. (TYO:5101) is supplying its Advan racing tires as the control tires for the Japanese Super Formula Championship, the highest echelon of formula racing in Asia. To find out about what goes into such tires and the overlap with their commercial counterparts, Japan Rubber Weekly sat down with Masaki Noro, head of the company’s consumer...

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