michelin

Michelin Japan Hosts the Michelin Guide Ceremony Tokyo 2026

Michelin Japan held the Michelin Guide Ceremony Tokyo 2026 on September 25 at The Westin Tokyo in Meguro Ward, Tokyo. Alongside the ceremony, the company hosted a media briefing to present the history and overview of the Michelin Guide and to announce the latest list of establishments featured in the new edition. In his opening remarks, Gen Sudo, President of...

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Michelin Japan Launches New All-Season Tires from CrossClimate Series

Michelin Japan announced that it will begin rolling out two new all-season tires from October 1: the Michelin CrossClimate 3, designed to deliver stable driving performance regardless of the season, including heavy summer rains and sudden winter snowfalls, and the Michelin CrossClimate 3 Sport, the first in the all-season category to feature sports performance. Both models will be sold at...

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Michelin Recognized by German Automobile Association for Tire Wear Particulate Reduction Efforts

Michelin has been acknowledged twice consecutively by the German Automobile Association (ADAC) for its outstanding performance in reducing tire wear particulate emissions generated from tire-road friction. ADAC is known for its rigorous testing standards. The latest study evaluated 160 types of tires from various manufacturers, including summer, all-season, and winter tires. Michelin’s tires produced 26% less tire wear particulate compared...

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New Michelin Primacy 5 to Go on Sale in March

Michelin Japan has end of last year launched the new premium comfort tire Michelin Primacy 5, which will go on sale sequentially from March 1. The product is the successor to the Primacy 4+ and Primacy SUV+ models in the Michelin Primacy series. It is available in a total of 42 sizes ranging from 16 to 20 inches at an...

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Michelin and JV Partners to Build First Tire Recycling Plant in Sweden

A joint venture between Michelin of France, Scandinavian EnviroSystems (Enviro) and Antin Infrastructure Partners (Antin) has finalized a joint investment plan to build its first tire recycling plant. The first plant, based in Uddevalla, Sweden, has already received all necessary environmental and building permits and approvals for construction. The construction process has begun, and the new plant is expected to...

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Michelin Produces France’s First Biomass-derived Butadiene

Michelin, IFP Energies nouvelles, and Axens have opened France’s first industrial-scale prototype facility to produce butadiene derived from biomass at Michelin’s plant in Bassens, near Bordeaux. The facility was built as part of the BioButterfly project, in which the three companies are participating with the support of the French ecological transition agency Adem with the aim of producing butadiene from...

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