product launch

Continental Tire Japan to Launch New Tire With Significantly Improved Snow and Wet Braking

Continental Tire Japan Co. Ltd. is planning a March 1 domestic rollout for its new sports tire, the ExtremeContact DWS06 Plus. The company will make the tire available in an extensive lineup of sizes. Compatible with a wide range of vehicles ranging from sports cars, premium sedans, SUVs and CUVs through to minivans, the DWS06 Plus is well suited to...

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Bridgestone Promises Quiet SUV Driving With Launch of New On-Road Tire

Bridgestone Corp. (TYO:5108) on Feb. 1 launched the Alenza LX100, a premium comfort-focused SUV tire for on-road use. Designed for use with on-road SUV use – a growing trend in the Japanese SUV market – the LX100 features 3D noise-reducing grooves for cutting down on high-frequency noise. Further, it features “secret grooves” for keeping an optimal tread pattern as the...

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Bridgestone Takes Aim at SUV Comfort Tire Market With Upcoming Alenza Launch

Bridgestone Corp. (TYO:5108) recently announced the Feb. 1 launch of its new dedicated SUV tire, the Alenza LX100. Focused on providing a comfortable drive, the tire will immediately be made available throughout Japan and available in 39 sizes. Touted as premium on-road tires, Bridgestone’s Alenza series includes the comfortable and quiet Alenza LX100 as well as the Alenza 001, an...

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Bridgestone Launches New Motorcycle Tire for Hard Enduro Racing

Bridgestone Corp. (TYO:5108) has begun sales of the Battlecross E50 Extreme, a new tire for motorcycle enduro racing. Launched on Nov. 1, this new offering has been made available as a rear tire with the size of 140/80-18 70M. It is made specifically for competitive racing specs, and so cannot be used on public roads. The Battlecross E50 Extreme is...

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Yokohama Rubber Plans Japanese Launch for All-Season Tire With Improved Snow & Wet Performance

Yokohama Rubber Co. Ltd. (TYO:5101) is planning a full-scale domestic launch for the BluEarth-4S AW21, an all-season tire for passenger cars. The tire is set to hit the Japanese market on Jan. 9. The BluEarth-4S AW21 unites excellent snow performance and wet performance while also providing impressive dry performance and wear resistance. By implementing a directional tread pattern with what...

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Bridgestone to Launch New Blizzak Winter Tire With Improved Performance on Wet, Icy Surfaces

Bridgestone Corp. (TYO:5108) is set to launch a new product under its Blizzak brand of studless winter tires. Named the Blizzak DM-V3, this SUV- and 4×4-exclusive tire offers improvements to both traction on icy surfaces and braking performance on wet surfaces. It is scheduled to begin hitting the market on Aug. 1. As a studless winter tire for SUVs and...

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