promotion

Bridgestone Reiterates Global Efforts, Goals in 2017 Medium-Term Business Plan

Bridgestone Corp. (TYO:5108) Chairman and CEO Masaaki Tsuya has announced the tire manufacturer’s Mid-Term Management Plan (MTP) for 2017, with medium-term numerical targets largely unchanged from the MTP issued the previous year. The 2017 plan reiterates the 2016 MTP’s medium-term goals of a return on assets (ROA) of 6 percent, an operating profit rate of 10 percent, and a return...

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Sumitomo Riko Adopts Playful Image in New Promotional Material

Sumitomo Riko Co. Ltd. (TYO:5191) has released a new image as part of its latest promotional campaign. The image makes use of Japanese-language wordplay, employing a slogan that emphasizes the importance of technology in building a futuristic world. The slogan also conflates part of the company’s name with a term for intelligence. The body of the advertisement looks at the...

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