strategy

Michelin Japan Extends Satisfaction Guarantee Program to Studless Winter Tires

Nihon Michelin Tire Co. Ltd. is adding studless winter tires to its full-refund satisfaction guarantee program. Four Michelin tire models – the X-Ice3+, X-Ice3, Latitude X-Ice2 and Agilis X-Ice – will be eligible for the program, which guarantees a refund of the full purchase price and installation cost if the customer reports dissatisfaction with tire performance within a 60-day return...

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Bridgestone Reveals Plans for Digital Solutions, Smart Factories

Bridgestone Corp. (TYO:5108) on June 26 held a press conference to announce its plans for digital solutions and smart factories as part of an effort toward digital transformation. In the area of digital solutions, the Japanese tire manufacturer intends to not only sell tires but also use digitalization to make the value being offered more visible, said Yukio Saegusa, VP...

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Sumitomo Chemical Looks to Expand Booming EPDM Business With High-Performance Grades

Sumitomo Chemical Co. Ltd.’s (TYO:4005) business for ethylene propylene diene monomer (EPDM) performed well in fiscal 2017, operating at full capacity and selling all products that were produced. But with supply and demand remaining at a tight balance, the company has been unable to keep up with increasing demand, and expects this trend in demand to continue for fiscal 2018....

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Fujikura Rubber Expects to See Slight Drop-off Following Stellar Run

Fujikura Rubber Ltd. (TYO:5121) has been getting strong performance out of its sales divisions for industrial products, control equipment and golf club carbon shafts. The company saw increased revenue for the fifth consecutive year in fiscal 2017 – as well as increased profit for three consecutive years. Automotive-related exports have grown in countries including China and Vietnam, with particular growth...

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Sumitomo Riko Targets 1 Trillion Yen in Sales for 100th Anniversary in 2029

Sumitomo Riko Co. Ltd. (TYO:5191) announced on May 24 that it is switching to a new medium-term management plan, titled 2022 Sumitomo Riko Group Vision (2022V). With recent years seeing factors such as a major transformation in the automotive industry and the rise of protectionism in Western nations, the new plan comes as a fundamental shift to the approach outlined...

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Interview: Toyoda Gosei President Highlights Plans for Lighter, Quieter EVs

Sitting down for a recent interview with Japan Rubber Weekly, Toyoda Gosei Co. Ltd. (TYO:7282) President Naoki Miyazaki said that the automotive industry is entering a massive, once-in-a-century turning point. Such a shake-up to business is an opportunity for growth, he said. Miyazaki spoke on the impact of electrification and Toyoda Gosei’s strategy to deal with it, saying that although...

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