Sumitomo Rubber Industries Ltd. (TYO:5110) is planning an Oct. 1 launch for the Dunlop Geomax MX53, a motocross racing tire optimized for intermediate terrain. The lineup will include six sizes of front tire and 11 sizes of rear tire. Compared to the existing Geomax MX52, this new tire adopts a taller, thinner apex, making for more uniform rigidity in the...
Sumitomo Rubber Industries Ltd. (TYO:5110) has begun sales of the Dunlop Direzza 95R, a competitive tire for use in rallies and dirt trials. Launched on Sept. 11, the tire is available in two sizes: 205/65R15 94Q and 185/60R15 88Q XL, with the XL indicating the ability to carry extra load. Offering a high level of grip, the Dunlop Direzza 95R...
Commenting recently on the progress of his company’s Vision 2020 long-term plan, Sumitomo Rubber Industries Ltd. (TYO:5110) CEO Satoru Yamamoto noted that a number of factors that have changed since this vision was first put together. And with the changes here including raw material costs, slowing GDP growth and other such global factors, Yamamoto said that Sumitomo Rubber is now...
Sumitomo Rubber Industries Ltd. (TYO:5110) is looking to accelerate the development of safe, eco-friendly products under its Smart Tyre Concept, pushing forward with this as part of a broader effort toward technological innovation. President Satoru Yamamoto said that Sumitomo Rubber in 2020 will look to embody Performance Sustaining Technology – one of five tenets under the Smart Tyre Concept –...
Sumitomo Rubber Industries Ltd. (TYO:5110) recently announced that DecoTurf, a tennis hard court series sold and installed by subsidiary Sports Surface Co. Ltd., has been adopted for use at the Ariake Tennis Forest Park in Koto, Tokyo. DecoTurf installation began on May 20 at the park’s center court, the Ariake Coliseum. This marks the second project to install DecoTurf surfaces...
Japan’s four largest tire manufacturers have now all announced price increases on aftermarket tires for domestic sale. After Bridgestone Corp. (TYO:5108) announced such a price hike on June 5, Yokohama Rubber Co. Ltd. (TYO:5101) came out with its own on June 14, with Sumitomo Rubber Industries Ltd. (TYO:5110) then following suit on June 21 and Toyo Tire Corp. (TYO:5105) on...
