Sumitomo Rubber Industries Ltd. (TYO:5110) has begun supplying high-performance Falken Sincera SN250A A/S SUV tires to Nissan Motor Co. Ltd. (TYO:7201) for use as factory-standard tires on their new model Rogue Sport compact crossover SUV, which went on sale in the North American market this spring. In addition to providing outstanding fuel efficiency, the Falken Sincera SN250A A/S tires strike...
Sumitomo Rubber Industries Ltd. (TYO:5110) has significantly boosted the noise suppression and ride comfort performance of its Le Mans V fuel-efficient tire by employing the company’s new Shinobi technology. Japan Rubber Weekly recently sat down with Sumitomo Rubber Sales Planning Manager Mamiko Kadoya from the company’s domestic tire replacement sales headquarters to discuss the Le Mans V and the new...
Sumitomo Rubber Industries Ltd. (TYO:5110) has developed a new tire sensing technology able to detect road conditions and tire load. Sensing Core, as the company calls the technology, analyzes the wheel speed signals that are generated by the rotation of the tires. Sumitomo Rubber has already made extensive progress on its Deflation Warning System (DWS) technology, which analyzes wheel speed signals from the...
The Falken Azenis FK510 tire, manufactured by Sumitomo Rubber Industries Ltd. (TYO:5110), recently managed to place second overall in a test conducted by German car magazine Auto Bild. Auto Bild regularly conducts tire comparison tests, using unique methods to compare tires sold in the European market by major manufacturers. Due to the magazine’s high popularity, the test results exert a...
Yoshihide Muroya has won his first victory in this season at the second race of this year’s Red Bull Air Race World Championship 2017, which was held this past April 15-16 weekend in San Diego, California. Sponsored by Sumitomo Rubber Industries Ltd.’s (TYO:5110) Team Falken and with a plane bedecked in Falken colors, Muroya is the only race pilot from...
Sumitomo Rubber Industries Ltd. (TYO:5110) will award a total of 7.85 million yen ($70,909) to 35 organizations through its corporate social responsibility (CSR) charitable aid program for fiscal 2017. Sumitomo Rubber’s CSR fund management chairperson presented donation certificates to nine organizations from Japan’s Kansai region at a presentation ceremony held at the company’s Kobe headquarters on April 5. Similar ceremonies...
