summer tires

JATMA Mid-year Review: Automobile Tire Demand to Decrease Slightly in 2016

Demand for automobile tires in Japan is expected to decrease for a second consecutive year, according to the mid-year review of domestic tire demand for 2016 published by the Japan Automobile Tire Manufacturers Association (JATMA) on July 21. The review places gross demand for tires including those for special and two-wheeled vehicles at 117.366 million units, a decline of 1.837...

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Goodyear Japan Kanahara

Aiming to Raise Market Share and Brand Equity—Nippon Goodyear

The automobile market in Japan is going through a difficult period, said Yujiro Kanahara, president of Nippon Goodyear Ltd., speaking recently to Japan Rubber Weekly. This is particularly true in the tire sector, where Nippon Goodyear faces a number of strong rivals and where market growth is limited, Kanahara said. Still, he believes there are opportunities for growth.

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