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Fuel-efficient Tire Manufacturers in Japan: Report (Part 2)

Continuing on from “Fuel-Efficient Tire Manufacturers in Japan: Report (Part 1),” we are looking at what individual tire manufacturers are doing. Yokohama Rubber – Bringing Added Value With Increased Safety in Driving A bolstered product lineup in Yokohama Rubber Co. Ltd.’s (TYO:5101) fuel-efficient tires, namely with its BluEarth series, brought a more than two-fold increase in 2013 – with 223...

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Fuel-efficient Tire Manufacturers in Japan: Report (Part 1)

The Japanese tire labeling system for defining fuel-efficient tires began in January 2010 as a voluntary industry standard, covering rolling resistance and wet-grip performance. Thanks to the continuous marketing efforts of tire manufacturers, the penetration rate of fuel-efficient tires in line with the grading system has steadily grown. However, these same manufacturers are finding it increasingly difficult to differentiate their...

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