tire

Strategic Businesses in Western Markets—Sumitomo Rubber

New Year’s Top Interview: Sumitomo Rubber CEO Ikuji Ikeda 2016 will be a crucial year for Sumitomo Rubber’s new mid-term business plan. In order to achieve its goals, the company plans to stay steady on its feet and adapt to the changes in the increasingly challenging rubber market, said Ikuji Ikeda, CEO of Sumitomo Rubber Industries Ltd. (TYO:5110), in an...

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Working to Establish a Corporate Ethos—Bridgestone

New Year’s Top Interview: Bridgestone CEO Masaaki Tsuya The administrative framework at Bridgestone has not changed one iota since it came under a dual leadership structure in February 2012, said Masaaki Tsuya, CEO of Bridgestone Corp. (TYO:5108), in an interview with Japan Rubber Weekly. While moving forward with efforts to establish and maintain a systematic corporate ethos, they are using...

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Sumitomo Rubber Develops Biomass Materials for Tires

Sumitomo Rubber Develops Biomass Materials for Tires

Sumitomo Rubber Industries Ltd. announced at a recent press conference that it is developing highly functional biomass materials for tires. Conventional rubber used in tires contains oil from fossil resource as a softener. The problem, however, is that the oil gradually leaches out of the rubber, causing tires to harden. Sumitomo Rubber solved this problem by using plant-based oil as...

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