Bridgestone Corp. (TYO:5108) is faced with a rather unfavorable business environment for its studless winter tires at present, impacted by this fiscal year’s reduction in new car sales and a relatively mild winter. Still, the company is making efforts to grow sales for these tires, focusing its efforts on the Blizzak VRX2 and Blizzak VRX lines in particular. As part...
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Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is planning a full-scale Japanese market launch for a new all-season tire, the BluEarth-4S AW21. Designed with the concept of excellent snow performance and year-round usability, the tire takes techniques developed from Yokohama Rubber’s IceGuard studless winter tires and combines them with the summertime technology behind the BluEarth line. The company...
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Toyo Tire Corp. (TYO:5105) recently announced that it has started supplying its Proxes R56M to Mazda Motor Corp. (TYO:7261) for use as an OE tire in the automaker’s new crossover SUV. Named the Mazda CX-30, this new SUV launched in Japan on Oct. 24. The Proxes R56M employs a newly combined rubber compound brought about by Nano Balance Technology, a...
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Toyo Tire Corp. (TYO:5105) has announced plans to launch the Nanoenergy M176, a ribbed truck and bus tire that is able to reduce rolling resistance by around 9 percent – and in turn improve fuel efficiency – when compared to the company’s existing products. The new tire is set to hit the Japanese market this upcoming January. Making use of...
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Pirelli & C. S.p.A. recently announced that it has developed the Cyber Tyre, a new tire capable of transmitting information over 5G networks. The technology developed by Pirelli for this utilizes the potential of 5G to inform the vehicle and driver about all sorts of road surface conditions. Going forward, the tire will be able to convey data on tire...
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Toyo Tire Corp. (TYO:5105) recently announced that European sales subsidiary Toyo Tire Europe GmbH will be setting up a booth at this year’s Essen Motor Show, which is set to be held over Nov. 29 – Dec. 8. The booth will feature a number of different cars, helping Toyo Tires to show its company philosophy to the world. This will...
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