toyota

Toyota Adopts Michelin’s Run-Flat Tires as OE for New Lexus LC500 Convertible

Toyota Motor Corp. (TYO:7203) has selected the Michelin Pilot Sport Super ZP as OE for its new-model Lexus LC500 Convertible. Offering impressive sporty performance, the high-performance run-flat tire was developed to help realize the world-leading sports car technology and performance of the Lexus LC line. By employing technology developed for endurance races, the Pilot Sport Super ZP exhibits excellent wear...

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Sumitomo Rubber Supplies Dunlop Enasave EC300+ as OE Tire for New Toyota Yaris Cross

Sumitomo Rubber Industries Ltd. (TYO:5110) recently announced that it is supplying Dunlop Enasave EC300+ tires as OE for Toyota Motor Corp.’s (TYO:7203) new Yaris Cross, which was launched in Japan on Aug. 31. The Enasave EC300+ takes various fuel-efficient technologies cultivated through prior development of the Enasave series and uses these to help provide the high level of fuel efficiency...

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Michelin Japan Supplies High-Performance Tires as OE for New Toyota GR Yaris

Nihon Michelin Tire Co. Ltd. recently revealed that the Michelin Pilot Sport 4S, a tire designed for use in high-performance cars, has been adopted as OE for Toyota Motor Corp.’s (TYO:7203) new GR Yaris. A flagship model in Michelin’s lineup of sports tires, the Pilot Sport 4S serves to fully draw out the capabilities of the cars it is fitted...

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Bridgestone’s Ecopia RD613 Selected as OE Tire for Toyota Hiace

Bridgestone Corp. (TYO:5108) recently announced that it has begun supplying the Ecopia RD613 as an OE tire for the newly updated Toyota Hiace, which was launched by Toyota Motor Corp. (TYO:7203) in May. The Ecopia brand of tires offers impressive capabilities when it comes to various tire performance metrics – including wet performance and driveability – while also making targeted...

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Bridgestone Recognized for Aiding Toyota’s Efforts Toward “Making Ever-Better Cars”

Bridgestone Corp. (TYO:5108) recently announced that it has received two awards from Toyota Motor Corp. (TYO:7203): the Technology & Development Award and the Superior Value Improvement Award. The Technology & Development Award is given out to suppliers who have managed to advance manufacturing by way of innovative technologies. Meanwhile, the Superior Value Improvement Award recognizes supplier attitudes and achievements with...

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Toyota Adopts Toyo Tires’ Open Country Series as OE for New RAV4

Toyo Tire Corp. (TYO:5105) recently announced that its Open Country tire series has been adopted by Toyota Motor Corp. (TYO:7203) as OE for the automaker’s new-model RAV4, which launched in North America last December. The styling of the new Toyota RAV4 conveys power befitting an SUV while also mixing this with a sense of refinement. On the practical side, the...

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