Yano Research Institute

Bridgestone Sees Success With Spikeless Golf Shoes Employing Tire Technologies

Bridgestone Sports Co. Ltd., a subsidiary of Bridgestone Corp. (TYO:5108), has announced that a line of spikeless golf shoes under its Tour B series achieved a major sales landmark over Sept. 10–16, becoming the week’s top-selling over-the-counter line of spikeless golf shoes in Japan. This comes as Bridgestone has applied technologies from its tires to the new line of shoes,...

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