Yokohama Rubber Co. Ltd.

Yokohama Rubber to Launch New Sport Tires in Pursuit of Spirited Performance

Yokohama Rubber Co. Ltd. (TYO:5101) will release the Advan Fleva V701, a new product under the company’s global flagship Advan series, in Japan starting in August. The new tire will be sold in 24 sizes, with more to be added in the future. Built upon Advan Sports V105, the Advan Fleva V701 is a sport tire that offers steering stability...

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Yokohama Rubber Aims to Boost Global Sales of Conveyor Belts

The domestic revenue for the conveyor belt business of Yokohama Rubber Co. Ltd. (TYO:5101) moved almost sideways last year from the prior year. Meanwhile, the global sales for the segment fell, pushed down by a decline in global commodity prices. Although the segment’s domestic sales volume slightly increased, the profit was squeezed by price competition. While the demand for steelmakers,...

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JATMA Introduces New Associate Membership System

The Japan Automobile Tyre Manufacturers Association (JATMA) has revamped its membership system, introducing a new associate membership system as of April 1, 2016. On the same date, two companies — Nihon Michelin Tire Co. Ltd. and Nippon Goodyear Ltd. — were registered as associate members. The establishment of this new membership system reflects the fact that tires are a global...

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Always Be Open and Responsive – Yokohama Rubber President Noji

Message to New Employees At the recently held entrance ceremony of Yokohama Rubber Co. Ltd. (TYO:5101), President Hikomitsu Noji stressed three key points in his speech to new employees. First, he told the recruits to have a dream or a goal of what kind of person they would like to become. Noji told them to always imagine themselves five or...

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Yokohama Rubber to Boost Global Production, Sales of Marine Hoses

Yokohama Industrial Products Italy S.r.l., a subsidiary of Yokohama Rubber Co. Ltd. (TYO:5101) that manufactures and sells marine hoses, will begin boosting production and increasing sales of its Seaflex brand of marine hoses in the first half of the fiscal year that began on April 1, 2016. The hoses, which are used for the maritime transport of crude oil and...

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