Yokokohama Rubber is involved in the “Action! Disaster Prevention and Mitigation” project being conducted by the Japanese Red Cross Society from March 1 to 31. Disaster prevention and mitigation is an activity to nurture the ability of society as a whole to cope with possible future disasters by drawing on the lessons learned and experiences gained from disasters. Every year,...
Yokohama Rubber will continue to supply dry and wet Advan racing tires with a sustainable raw material ratio of 33% to the All-Japan Super Formula Championship as control tires in 2024, as it did in the previous season. This year’s season opened on March 9, with a total of nine rounds scheduled through November. The supply of racing tires using...
Yokohama Rubber aims to achieve a 10% business profit margin in its Multiple Business (MB) business by 2026, the final year of the new medium-term management plan “YX2026” announced in February. The company has positioned the hose and piping business as a growth driver and wants to achieve stable profitability in the industrial materials business. The performance of the MB...
Yokohama Rubber announced a new medium-term management plan, “Yokohama Transformation 2026 (YX2026),” covering the period from 2024 to 2026. Under YX2026, the company aims to achieve hockey stick growth by 2027 through further promoting the deepening of strengths and exploration of new values in existing businesses that have been promoted since the previous mid-term plan, YX2023. The management targets for...
Yokohama Rubber has begun to use the “E+” mark to indicate that its truck and bus tires are compatible with electric vehicles, following on from its passenger car tires, in order to strengthen its global promotion of tires for electric vehicles. As a first step, the mark will be applied to two tires for route buses sold in Japan and...
Yokohama Rubber will appoint Shinji Seimiya, Director and Managing Executive Officer, as President and COO effective March 28. Masataka Yamaishi, President and Representative Director, will become Chairman and CEO. President-elect Seimiya has a background in tire design and development, as well as manufacturing, quality, and technology at the plant, and overseeing technology and production on a global scale. He will...
