Yokohama Rubber will from the second half of 2023 introduce the proprietary “E+” mark for tires for passenger cars, trucks and buses that are compatible with electric vehicles (EVs). The move comes in response to increasing demand for tires for EVs in recent years, which are required to meet the special needs of such vehicles. These include high load capacity...
Yokohama Rubber will continue to support the “Powered by FDK Mini 4WD Japan Cup 2023 Drive on Yokohama Tires,” Japan’s No. 1 mini 4WD competition. This will be the second year in a row for Yokohama being the title sponsor. The initiative will also be supported by Tamiya, a well-know hobby model brand, for the third consecutive year. In addition...
Yokohama Tire Corp. (YTC), Yokohama Rubber’s U.S. tire distributor, will supply Advan A005 racing tires made from sustainable materials to more than 26 vehicles in six classes competing in the 101st Pikes Peak International Hill Climb to be held on June 25 in Colorado. This year marks the 45th anniversary of the Advan global flagship tire brand. Under the theme...
Yokohama Rubber has begun delivering its RY01C tires for new vehicle installation (OE) on Mitsubishi Fuso Truck and Bus’s new eCanter, a new light EV truck launched in Japan. This is the company’s first installation of truck and bus tires on a new EV. The eCanter was launched in 2017 as Japan’s first mass-produced light EV truck, and this is...
Yokohama Rubber began supplying BluEarth-GT AE51 tires in February for use on FAW Toyota’s new EV sedan “bZ3,” which was launched in China. The “bZ3” is a joint development by FAW Toyota Motor and BYD Toyota EV Technology, a JV established by Toyota and BYD. The car is not available in Japan. The BluEarth-GT AE51 is a tire with high...
In April, Yokohama Rubber and the Yokohama Magokoro Fund, a social contribution fund created by Yokohama Rubber employees, donated a total of 900,000 yen ($6,430) to Japan Hair Donation & Charity (JHD&C) to support its activities. This is the third donation to JHD&C since last year. JHD&C was established in September 2009 as Japan’s first organization specializing in hair donation...
