Yokohama Rubber announced on July 22 that it will raise the price of tires shipped for the Japanese market effective October 1. The hike will include summer, winter, and all-season tires and tube flaps for Japanese market use, which will be subject to an increase of up to 8 percent, depending on the type, product, size, and other factors. The...
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Yokohama Rubber and subsidiary Yokohama Rubber Singapore held a Suppliers’ Day event this past May, looking here to interact with natural rubber suppliers and reach a unified stance on various issues as Yokohama Rubber pursues the sustainable procurement of natural rubber. This marks the third time the company has held such an event, with previous Suppliers’ Days having been organized...
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In July, the Yokohama Magokoro (Sincere Heart) Fund, a social contribution fund by Yokohama Rubber employees, donated to support the activities of Child Fund Japan, which conducts a sponsorship program to watch children grow up while exchanging letters. Yokohama Rubber matched the donation as a matching gift, bringing the total amount of support to 384,000 yen ($2,800). This is the...
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Yokohama Rubber Co. Ltd. (TYO:5101) has announced it will release new all-terrain SUV tires “Geolandar A/T G015” in August under its Geolandar SUV tire brand. The product will come in 27 sizes. Marking the 20th anniversary of the Geolandar brand, the new product targets drivers who enjoy an active lifestyle. The product’s overall improvements enable higher off-road capabilities and endurance...
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