Bridgestone Develops Tires With Heightened On-ice Performance

This winter, Bridgestone Corp. will again deploy a marketing strategy that places importance on on-ice performance with a focus on their Blizzak VRX studless tires, which have reached their third sales season. According to a survey by the company, the domestic demand for studless tires is approximately 18 million units (2013). The survey shows that, until now, the demand ratio…

Please subscribe to read the full story.
Log In
Subscribe Free Trial

Send this to a friend