Bridgestone Develops Tires With Heightened On-ice Performance

This winter, Bridgestone Corp. will again deploy a marketing strategy that places importance on on-ice performance with a focus on their Blizzak VRX studless tires, which have reached their third sales season. According to a survey by the company, the domestic demand for studless tires is approximately 18 million units (2013). The survey shows that, until now, the demand ratio…

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