product launch

Yokohama Rubber Plans Japanese Launch for New Eco-Friendly Tire With Broad Compatibility

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is planning a staged domestic launch of the BluEarth-Es ES32, a standard tire that offers excellent fuel efficiency and economy, starting Oct. 1. The tire will be offered in a total of 92 sizes – ranging from 245/40R19 94W to 135/80R12 68S – and will be compatible with a wide selection...

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Yokohama Rubber Develops New and Improved Studless Winter Tire for Trucks, Buses

Yokohama Rubber Co. Ltd. (TYO:5101) has announced a domestic launch for the 904W, a new studless winter tire for trucks and buses. Set to be made available this September from Yokohama tire distributors across Japan, the new tire will be offered in a total of 14 sizes, ranging from 295/80R22.5 to 215/70R17.5. Designed for overall performance, the 904W not only...

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Sumitomo Rubber to Launch All-Season Tires With Improved Wear Resistance for Taxis

Sumitomo Rubber Industries Ltd. (TYO:5110) is planning a Sept. 1 launch of the All Season Maxx AS1 for Taxi. As part of the All Season Maxx series of tires, which can also navigate snowy roads, this new offering promises improvements in wear resistance with a design specifically for taxis. The All Season Maxx AS1 for Taxi comes in two sizes:...

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Yokohama Rubber Plans New Product Launch to Bolster Studless Tire Sales

Yokohama Rubber Co. Ltd. (TYO:5101) is set to begin a sequential launch of its iceGuard 7, a new studless winter tire for passenger cars. Slated to hit the market on Sept. 1, the tire will come in a total of 89 sizes. Under Yokohama Transformation 2023 – a new medium-term management plan set to run over fiscal 2021–2023 – Yokohama...

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Toyo Tires to Launch New Studless Winter Tire Offering Smooth Performance for Commercial Vans, Light Trucks

Toyo Tire Corp. (TYO:5105) is planning a Japanese market launch for the Delvex 935, a new studless winter tire for use on commercial vans and light trucks. Set to be available in 15 sizes, the tire will be given a sequential rollout starting on Aug. 1. Commercial vans capable of handling tight turns tend to stop and start numerous times...

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Sumitomo Rubber Plans August Launch for SUV Winter Tire With Strong Ice Performance

Sumitomo Rubber Industries Ltd. (TYO:5110) has announced plans for an Aug. 1 launch of the Winter Maxx SJ8+, a new studless winter tire for SUVs. The tire is set to come in 54 sizes, marking an increase of 16 from its predecessor, the Winter Maxx SJ8. The Winter Maxx SJ8+ employs the nano-texturing technology previously used in the Winter Maxx...

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