product launch

Toyo Tires Plans Domestic Launch for All-Season SUV Tire With Overseas Track Record

Toyo Tire Corp. (TYO:5105) is planning an Aug. 1 Japanese launch for its Celsius line of all-weather, all-season SUV tires. The tire is set to be sold in a total of six sizes. Coming up now for a domestic launch, the Celsius has been rolled out to North America and Europe starting in 2015. Toyo Tires is touting the product...

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Michelin Japan to Launch New Truck and Bus Tire

Nihon Michelin Tire Co. Ltd. is set to launch the Michelin X Multi D+, a new tire made specifically for use with truck and bus driveshafts. The tire will be available in two sizes, with the 295/80R22.5 version launching on March 1 and the 11R22.5 slated for launch on May 1. Prices have been left to the discretion of distributors....

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Sumitomo Rubber Plans US Launch for SUV Tires From Popular Falken Brand

Sumitomo Rubber Industries Ltd. (TYO:5110) is planning a U.S. rollout for new 4×4 and SUV tires under the Falken brand, which already has sales operations and a strong reputation in the country. The company intends here to launch two new products under the Wildpeak series and one under the Ziex series, with sales of these to begin gradually rolling out...

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Pirelli Japan Launches New Line of Studless Winter Tires Using Soft Tread Compound

Pirelli Japan Co. Ltd. has this month begun a sequential launch for its new line of studless winter tires, Ice Asimmetrico Plus. The Ice Asimmetrico Plus series has seen Pirelli Japan adopt a soft, durable new compound based on material used in the company’s existing Ice Asimmetrico line. By then improving the mixture and distribution of materials such as silica,...

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Michelin Japan Plans October Launch for Michelin X One Truck and Bus Retreads

Nihon Michelin Tire Co. Ltd. recently announced that it will start selling retreads of the Michelin X One, a wide single tire for trucks and buses, starting from October 1. The launch will see the company accelerate its efforts toward cost-cutting and environmental protection in the transportation industry. As a single tire able to replace the dual tires used at...

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Sumitomo Rubber to Launch New Studless Winter Tires Under Falken Brand

Sumitomo Rubber Industries Ltd. (TYO:5110) is set to begin rolling out Espia W-Ace, a new series of studless winter tires for passenger cars, under the Falken brand starting from Aug. 1. Aside from excellent performance on ice and snow surfaces, the Espia W-Ace offers high-level performance in wet conditions and safe handling at high speeds. The series will launch with...

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