product launch

Bridgestone Launches New Motorcycle Tire for Hard Enduro Racing

Bridgestone Corp. (TYO:5108) has begun sales of the Battlecross E50 Extreme, a new tire for motorcycle enduro racing. Launched on Nov. 1, this new offering has been made available as a rear tire with the size of 140/80-18 70M. It is made specifically for competitive racing specs, and so cannot be used on public roads. The Battlecross E50 Extreme is...

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Yokohama Rubber Plans Japanese Launch for All-Season Tire With Improved Snow & Wet Performance

Yokohama Rubber Co. Ltd. (TYO:5101) is planning a full-scale domestic launch for the BluEarth-4S AW21, an all-season tire for passenger cars. The tire is set to hit the Japanese market on Jan. 9. The BluEarth-4S AW21 unites excellent snow performance and wet performance while also providing impressive dry performance and wear resistance. By implementing a directional tread pattern with what...

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Bridgestone to Launch New Blizzak Winter Tire With Improved Performance on Wet, Icy Surfaces

Bridgestone Corp. (TYO:5108) is set to launch a new product under its Blizzak brand of studless winter tires. Named the Blizzak DM-V3, this SUV- and 4×4-exclusive tire offers improvements to both traction on icy surfaces and braking performance on wet surfaces. It is scheduled to begin hitting the market on Aug. 1. As a studless winter tire for SUVs and...

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Toyo Tires Plans Domestic Launch for All-Season SUV Tire With Overseas Track Record

Toyo Tire Corp. (TYO:5105) is planning an Aug. 1 Japanese launch for its Celsius line of all-weather, all-season SUV tires. The tire is set to be sold in a total of six sizes. Coming up now for a domestic launch, the Celsius has been rolled out to North America and Europe starting in 2015. Toyo Tires is touting the product...

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Michelin Japan to Launch New Truck and Bus Tire

Nihon Michelin Tire Co. Ltd. is set to launch the Michelin X Multi D+, a new tire made specifically for use with truck and bus driveshafts. The tire will be available in two sizes, with the 295/80R22.5 version launching on March 1 and the 11R22.5 slated for launch on May 1. Prices have been left to the discretion of distributors....

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Sumitomo Rubber Plans US Launch for SUV Tires From Popular Falken Brand

Sumitomo Rubber Industries Ltd. (TYO:5110) is planning a U.S. rollout for new 4×4 and SUV tires under the Falken brand, which already has sales operations and a strong reputation in the country. The company intends here to launch two new products under the Wildpeak series and one under the Ziex series, with sales of these to begin gradually rolling out...

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