product launch

Pirelli Japan Launches New Line of Studless Winter Tires Using Soft Tread Compound

Pirelli Japan Co. Ltd. has this month begun a sequential launch for its new line of studless winter tires, Ice Asimmetrico Plus. The Ice Asimmetrico Plus series has seen Pirelli Japan adopt a soft, durable new compound based on material used in the company’s existing Ice Asimmetrico line. By then improving the mixture and distribution of materials such as silica,...

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Michelin Japan Plans October Launch for Michelin X One Truck and Bus Retreads

Nihon Michelin Tire Co. Ltd. recently announced that it will start selling retreads of the Michelin X One, a wide single tire for trucks and buses, starting from October 1. The launch will see the company accelerate its efforts toward cost-cutting and environmental protection in the transportation industry. As a single tire able to replace the dual tires used at...

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Sumitomo Rubber to Launch New Studless Winter Tires Under Falken Brand

Sumitomo Rubber Industries Ltd. (TYO:5110) is set to begin rolling out Espia W-Ace, a new series of studless winter tires for passenger cars, under the Falken brand starting from Aug. 1. Aside from excellent performance on ice and snow surfaces, the Espia W-Ace offers high-level performance in wet conditions and safe handling at high speeds. The series will launch with...

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Michelin Japan Launches New Flagship Model in Pilot Sport Series

Nihon Michelin Tire Co. Ltd. President Paul Perriniaux recently presented the company’s new Pilot Sport 4 S tire during a launch event held at Mercedes-Benz Connection Tokyo. Being a high-spec performance tire with superior operational stability and responsiveness in its high-level dry and wet grip characteristics, the new product becomes the flagship model for the Pilot Sport series. As of...

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