Yokohama Corporate Officer Says Tire Price Competition Is Heating Up

At a tire technology study meeting held for the media and analysts, The Yokohama Rubber Co. Ltd.’s Corporate Officer Masaki Noro said that “There is a slight global surplus of tires, and price competition is heating up. Yokohama Rubber will overcome this situation by cutting costs, of course, and we will also specialize and differentiate product performance.” To increase tire…

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