Yokohama Rubber Co. Ltd. (TYO:5101) is planning a September domestic launch for the 905W, a truck and bus tire made with a focus on ice and snow performance. Set to be offered through Yokohama tire distributors across Japan, the new tire will come in a total of 12 sizes, ranging from 295/80R22.5 to 225/90R17.5. As a next-gen studless winter tire...
winter tires
Companies Look to Expand SUV Tire Lineups as Sales Battle Begins for Studless Winter Tires
The competition over studless winter tire sales has gotten properly under way for another year. Even as they acknowledge the market’s unpredictability amid the continued pandemic, each tire manufacturer here is aiming to boost sales by expanding their SUV-related product lineups, as well as by making the most of the lessons they learned from pursuing sales in the midst of...
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Yokohama Rubber Plans New Product Launch to Bolster Studless Tire Sales
Yokohama Rubber Co. Ltd. (TYO:5101) is set to begin a sequential launch of its iceGuard 7, a new studless winter tire for passenger cars. Slated to hit the market on Sept. 1, the tire will come in a total of 89 sizes. Under Yokohama Transformation 2023 – a new medium-term management plan set to run over fiscal 2021–2023 – Yokohama...
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Toyo Tires to Launch New Studless Winter Tire Offering Smooth Performance for Commercial Vans, Light Trucks
Toyo Tire Corp. (TYO:5105) is planning a Japanese market launch for the Delvex 935, a new studless winter tire for use on commercial vans and light trucks. Set to be available in 15 sizes, the tire will be given a sequential rollout starting on Aug. 1. Commercial vans capable of handling tight turns tend to stop and start numerous times...
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Bridgestone to Launch New Studless Winter Tire With Improved Ice Performance, Wear Life
Bridgestone Corp. (TYO:5108) is gearing up for the launch of the Blizzak VRX3, a new tire under its Blizzak brand of studless winter tires for passenger cars. Slated for a sequential rollout starting Sept. 1, the tire will be available in a total of 111 sizes, spanning kei cars through to compact cars, sedans and minivans. The VRX3 makes use...
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Sumitomo Rubber Opens New Indoor Testing Facility for Winter Tires
Sumitomo Rubber Industries Ltd. (TYO:5110) has opened the Nayoro Indoor Ice Field (NICE), a new on-ice testing facility for winter tires. This has been set up as part of the company’s Nayoro Tire Proving Ground in Nayoro, Hokkaido. Established in 1991, the Nayoro Tire Proving Ground spans an area of 870,000 square meters. Sumitomo Rubber has now used this site...
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