winter tires

Yokohama Rubber Adds New Course to Winter Tire Test Center in Hokkaido

Yokohama Rubber Co. Ltd. (TYO:5101) is continuing to expand facilities at its Tire Test Center of Hokkaido (TTCH), a winter tire testing base located in the city of Asahikawa. This January, the company established a new handling course at the location with aims of putting this to use in evaluating tires for the domestic and European markets. Covered with compacted...

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Bridgestone Makes Strides With Wear Life of New Studless Winter Tires

Bridgestone Corp. (TYO:5108) is faced with a rather unfavorable business environment for its studless winter tires at present, impacted by this fiscal year’s reduction in new car sales and a relatively mild winter. Still, the company is making efforts to grow sales for these tires, focusing its efforts on the Blizzak VRX2 and Blizzak VRX lines in particular. As part...

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Sumitomo Rubber Highlights Appeal of Studless Winter Tires in New Promotional Anime

Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...

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Bridgestone to Launch New Blizzak Winter Tire With Improved Performance on Wet, Icy Surfaces

Bridgestone Corp. (TYO:5108) is set to launch a new product under its Blizzak brand of studless winter tires. Named the Blizzak DM-V3, this SUV- and 4×4-exclusive tire offers improvements to both traction on icy surfaces and braking performance on wet surfaces. It is scheduled to begin hitting the market on Aug. 1. As a studless winter tire for SUVs and...

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Toyo Tires Targets Boxy Cars as Focus of Studless Winter Tire Business

Toyo Tire & Rubber Co. Ltd. (TYO:5105) is focusing its sales of studless winter tires on the Winter Tranpath TX, a tire launched last year for exclusive use with boxy cars, including SUVs and minivans. The Winter Tranpath TX helps to limit the characteristic wobbling of high-roofed, boxy cars. And as a studless winter tire specialized for use with these...

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Promising Signs Emerge in Japanese Market for Studless Winter Tires

While snowy conditions around Japan have started later than average this winter, recent developments are hinting at a more favorable tailwind for sales of studless winter tires. Coming into mid-December, northern Japan is finally seeing full-fledged winter conditions, while elsewhere even parts of the Kanto region are beginning to see snowfall. Publishing a demand forecast this summer for the second...

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