Toyo Tire Corp. (TYO:5105) is planning an Aug. 1 launch in Japan for the Delvex M935, a studless tire model to be made available in 14 sizes. In designing the Delvex M935, Toyo Tires strove for high levels of both ice performance and wear resistance for use with light trucks running on winter roads, where conditions are continually changing. The...
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Nihon Michelin Tire Co. Ltd. is looking to begin sales of the X-Ice Snow, a new studless winter tire, as part of a sequential launch starting on Aug. 11. The tire will be available in a total of 84 sizes. Compared to the existing X-Ice 3+, the X-Ice Snow brings a 9 percent improvement to braking performance on ice, as...
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Sumitomo Rubber Industries Ltd. (TYO:5110) plans to begin rolling out sales on Aug. 1 for the Winter Maxx 03, a studless winter tire with new rubber texturing technology that gives it the best ice performance of any Sumitomo Rubber tire. It will be available in a total of 98 sizes. Characterized by nanoscale bumps and hollows, the new nano-texturing technology...
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Yokohama Rubber Co. Ltd. (TYO:5101) is continuing to expand facilities at its Tire Test Center of Hokkaido (TTCH), a winter tire testing base located in the city of Asahikawa. This January, the company established a new handling course at the location with aims of putting this to use in evaluating tires for the domestic and European markets. Covered with compacted...
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Bridgestone Corp. (TYO:5108) is faced with a rather unfavorable business environment for its studless winter tires at present, impacted by this fiscal year’s reduction in new car sales and a relatively mild winter. Still, the company is making efforts to grow sales for these tires, focusing its efforts on the Blizzak VRX2 and Blizzak VRX lines in particular. As part...
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Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...
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