The competition over studless winter tire sales has gotten properly under way for another year. Even as they acknowledge the market’s unpredictability amid the continued pandemic, each tire manufacturer here is aiming to boost sales by expanding their SUV-related product lineups, as well as by making the most of the lessons they learned from pursuing sales in the midst of...
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Yokohama Rubber Co. Ltd. (TYO:5101) is set to begin a sequential launch of its iceGuard 7, a new studless winter tire for passenger cars. Slated to hit the market on Sept. 1, the tire will come in a total of 89 sizes. Under Yokohama Transformation 2023 – a new medium-term management plan set to run over fiscal 2021–2023 – Yokohama...
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Toyo Tire Corp. (TYO:5105) is planning a Japanese market launch for the Delvex 935, a new studless winter tire for use on commercial vans and light trucks. Set to be available in 15 sizes, the tire will be given a sequential rollout starting on Aug. 1. Commercial vans capable of handling tight turns tend to stop and start numerous times...
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Bridgestone Corp. (TYO:5108) is gearing up for the launch of the Blizzak VRX3, a new tire under its Blizzak brand of studless winter tires for passenger cars. Slated for a sequential rollout starting Sept. 1, the tire will be available in a total of 111 sizes, spanning kei cars through to compact cars, sedans and minivans. The VRX3 makes use...
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Sumitomo Rubber Industries Ltd. (TYO:5110) has opened the Nayoro Indoor Ice Field (NICE), a new on-ice testing facility for winter tires. This has been set up as part of the company’s Nayoro Tire Proving Ground in Nayoro, Hokkaido. Established in 1991, the Nayoro Tire Proving Ground spans an area of 870,000 square meters. Sumitomo Rubber has now used this site...
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Yokohama Rubber Co. Ltd. (TYO:5101) is making a push to grow sales for its lineup of studless winter tires. Efforts here are centered on the iceGuard 6 line, which launched around four years ago and is known internationally as the iceGuard iG60. However, there is also a focus on the iceGuard 5 Plus, a mass-market line; the iceGuard SUV G075,...
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