Rubber and Resin Gloves – Market Trends (2): Showa

Showa Inc., Japan’s top rubber and plastic glove maker, is pursuing a strategy to increase its brand value. To this end, the company has standardized brand logos across global markets and introduced its tagline “Always Innovating. Never Imitating.” In the work gloves market, differentiation is difficult and just adding to product lines would result in greater price competition. So Showa’s…

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