Sneaker Sales Continue to Ride Wave of Demand

The sneaker craze may very well have hit a peak in 2015. New Balance Japan Inc., a key driver of this high demand, saw 2015 (January–December) sales go up almost 30 percent over the previous year, with lifestyle shoes rising more than 40 percent. President Tomoo Tomita called 2015 a year in which his company benefitted from the sneaker craze….

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