new balance

Zeon Adds New Production Line for Retardation Film Used in LCD TVs

Zeon Corp. (TYO:4205) recently announced that it its subsidiary Optes Inc. has begun full-scale operations at a new production line for retardation film used in LCD televisions. The line is part of Optes’ Himi Plant in Hokuriku. The new production line is Zeon’s sixth for retardation film, and is able to produce 24 million square meters of the material per...

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New Balance Opens Running and Lifestyle Store in Ginza, Tokyo

New Balance Japan Inc. has opened New Balance Ginza, a running and lifestyle store located in the famed district of Tokyo and covering an area of roughly 356 square meters over two floors. This is New Balance Japan’s fifth standalone store in Tokyo, following Aoyama, Harajuku, Roppongi and Odaiba. Including Sapporo, Osaka and Grand Front Osaka, this makes for a...

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New Balance’s First Skateboard Sneaker Line to Hit Japan in July

New Balance Athletic Shoe Inc. has announced that it will be releasing its New Balance Numeric line of shoes in Japan this July. It is the first action sports line in the brand’s history. Serving as the company’s entry point into the lifestyle category of sports footwear, the new line is aimed squarely at skateboarders. New Balance, which celebrates its...

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Sneaker Sales Continue to Ride Wave of Demand

The sneaker craze may very well have hit a peak in 2015. New Balance Japan Inc., a key driver of this high demand, saw 2015 (January–December) sales go up almost 30 percent over the previous year, with lifestyle shoes rising more than 40 percent. President Tomoo Tomita called 2015 a year in which his company benefitted from the sneaker craze....

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