Michelin Japan Introduces BFGoodrich Truck Tires to Japanese Market

Nihon Michelin Tire Co. Ltd. has begun introducing BFGoodrich-branded truck tires to the Japanese market, starting from Sept. 1. The initiative will involve the sequential launch of four series of tires for trucks and trailers. The move was made in an effort to target customers who were not drawn in by the Michelin brand, as well as to respond to…

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