Nexen Tire Japan to Launch World’s First Hello Kitty Car Tire in Summer 2018

Nexen Tire Japan Inc. announced on Sep. 1 that it has agreed to team up with Sanrio Co. Ltd. (TYO:8136) to launch the world’s first Hello Kitty-themed automotive tire. Nexen Tire Japan is planning to launch the Hello Kitty tire in Japan in the summer of 2018 with a global launch also on the horizon. The Hello Kitty tire will…

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