Bridgestone Works to Improve Marketing for Studless Winter Tires

Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is…

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