studless tires

Sumitomo Rubber Highlights Appeal of Studless Winter Tires in New Promotional Anime

Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...

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Bridgestone Subsidiary Offers AI-Based Online Service to Check Condition of Studless Winter Tires

Bridgestone Retail Japan Co. Ltd., a subsidiary of Bridgestone Corp. (TYO:5108), has started up a new online service that incorporates AI to diagnose the wear condition of a user’s studless winter tires. The company has made this service available Japan-wide starting Sept. 17. With this new service, a user can photograph the tread of their passenger car tire with their...

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Bridgestone President Akihiro Eto Reiterates Company Focus on Studless Winter Tires Over All-Season Tires

Speaking at a results briefing on Aug. 9, Bridgestone Corp. (TYO:5108) President and COO Akihiro Eto commented on his company’s position with regard to all-season tires in the Japanese market. Bridgestone, Eto said, is not planning any change to its stance of using studless winter tires with proper snow performance – as opposed to just going with all-season tires. He...

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Bridgestone Works to Improve Marketing for Studless Winter Tires

Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...

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Toyo Tires Targets Boxy Cars as Focus of Studless Winter Tire Business

Toyo Tire & Rubber Co. Ltd. (TYO:5105) is focusing its sales of studless winter tires on the Winter Tranpath TX, a tire launched last year for exclusive use with boxy cars, including SUVs and minivans. The Winter Tranpath TX helps to limit the characteristic wobbling of high-roofed, boxy cars. And as a studless winter tire specialized for use with these...

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Promising Signs Emerge in Japanese Market for Studless Winter Tires

While snowy conditions around Japan have started later than average this winter, recent developments are hinting at a more favorable tailwind for sales of studless winter tires. Coming into mid-December, northern Japan is finally seeing full-fledged winter conditions, while elsewhere even parts of the Kanto region are beginning to see snowfall. Publishing a demand forecast this summer for the second...

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