studless tires

Sumitomo Rubber to Launch New Studless Winter Tire With Superior Ice Performance

Sumitomo Rubber Industries Ltd. (TYO:5110) plans to begin rolling out sales on Aug. 1 for the Winter Maxx 03, a studless winter tire with new rubber texturing technology that gives it the best ice performance of any Sumitomo Rubber tire. It will be available in a total of 98 sizes. Characterized by nanoscale bumps and hollows, the new nano-texturing technology...

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Bridgestone Promotes Studless Tires via Partnership With Japan Ice Hockey Federation

Bridgestone Corp. (TYO:5108) has extended an official partnership agreement with the Japan Ice Hockey Federation (JIHF). Having been a supporter of the JIHF since 2012, Bridgestone recently announced that it is renewing its backing of the federation for another year, extending this out to March 31, 2021. Under the terms of the agreement, Bridgestone will support both the men’s and...

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Sumitomo Rubber Highlights Appeal of Studless Winter Tires in New Promotional Anime

Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...

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Bridgestone Subsidiary Offers AI-Based Online Service to Check Condition of Studless Winter Tires

Bridgestone Retail Japan Co. Ltd., a subsidiary of Bridgestone Corp. (TYO:5108), has started up a new online service that incorporates AI to diagnose the wear condition of a user’s studless winter tires. The company has made this service available Japan-wide starting Sept. 17. With this new service, a user can photograph the tread of their passenger car tire with their...

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Bridgestone President Akihiro Eto Reiterates Company Focus on Studless Winter Tires Over All-Season Tires

Speaking at a results briefing on Aug. 9, Bridgestone Corp. (TYO:5108) President and COO Akihiro Eto commented on his company’s position with regard to all-season tires in the Japanese market. Bridgestone, Eto said, is not planning any change to its stance of using studless winter tires with proper snow performance – as opposed to just going with all-season tires. He...

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Bridgestone Works to Improve Marketing for Studless Winter Tires

Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...

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