studless tires

Bridgestone Works to Improve Marketing for Studless Winter Tires

Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...

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Toyo Tires Targets Boxy Cars as Focus of Studless Winter Tire Business

Toyo Tire & Rubber Co. Ltd. (TYO:5105) is focusing its sales of studless winter tires on the Winter Tranpath TX, a tire launched last year for exclusive use with boxy cars, including SUVs and minivans. The Winter Tranpath TX helps to limit the characteristic wobbling of high-roofed, boxy cars. And as a studless winter tire specialized for use with these...

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Promising Signs Emerge in Japanese Market for Studless Winter Tires

While snowy conditions around Japan have started later than average this winter, recent developments are hinting at a more favorable tailwind for sales of studless winter tires. Coming into mid-December, northern Japan is finally seeing full-fledged winter conditions, while elsewhere even parts of the Kanto region are beginning to see snowfall. Publishing a demand forecast this summer for the second...

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Continental Tire Japan Launches Promo Campaign for New Studless Winter Tire

Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, has launched a competition to promote the new VikingContact 7 – a studless winter tire launched in Japan this September. The entry period for this competition opened on Oct. 5 and is set to close on Oct. 31. As a next-generation studless winter tire, the VikingContact 7 expertly combines...

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Yokohama Rubber Launches New Run-Flat Tire With Improved Durability

Yokohama Rubber Co. Ltd. (TYO:5101) on Oct. 1 launched its new iceGuard 6 ZPS tire, a run-flat model under its iceGuard 6 line of studless winter tires for passenger cars. The ZPS mark, which is also imprinted on the tire’s sidewall, refers to the company’s Zero Pressure System technology and the run-flat tire structure that allows for this. Development for...

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Pirelli Japan Launches New Line of Studless Winter Tires Using Soft Tread Compound

Pirelli Japan Co. Ltd. has this month begun a sequential launch for its new line of studless winter tires, Ice Asimmetrico Plus. The Ice Asimmetrico Plus series has seen Pirelli Japan adopt a soft, durable new compound based on material used in the company’s existing Ice Asimmetrico line. By then improving the mixture and distribution of materials such as silica,...

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