Sumitomo Rubber Plans US Launch for SUV Tires From Popular Falken Brand

Sumitomo Rubber Industries Ltd. (TYO:5110) is planning a U.S. rollout for new 4×4 and SUV tires under the Falken brand, which already has sales operations and a strong reputation in the country. The company intends here to launch two new products under the Wildpeak series and one under the Ziex series, with sales of these to begin gradually rolling out…

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