Japan’s four major tire manufacturers have released their sales plans for 2026, signaling a continued shift toward premium, high‑value‑added products as they work to reinforce profitability. In unit terms, Bridgestone expects sales to remain flat year on year, while Sumitomo Rubber (Dunlop) and Toyo Tires project a 6% increase. Yokohama Rubber aims to offset weaker original‑equipment (OE) demand with stronger…
