Bridgestone Positions New Finessa Brand at the Center of 2026 Spring and Summer Campaign

Bridgestone will strengthen its ability to meet a wide range of customer needs in the 2026 spring and summer tire market by introducing three new brands and four new products. Among them, the new Finessa tire brand, released in February 2026, is positioned in the “balanced performance” segment, designed to deliver everyday safety and comfort with a particular focus on…

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