Goodyear has been selected as the manufacturer to develop tires exclusively for Lancia’s latest concept car, the Lancia Pu+Ra HPE. The Lancia Pu+Ra HPE is the first concept car that is 100% electric, embodying the Lancia brand vision for a new era in terms of design, interior comfort, sustainability, electrification, and technology. Goodyear developed a unique concept tire for this...
Many efforts are underway in various industries to become carbon neutral by 2050. The tire industry is no exception, and one of these efforts is the use of sustainable raw materials. In its long-term sustainability policy, “Hazumo Mirai Challenge 2050,” Sumitomo Rubber has set a goal of reducing CO2 emissions throughout the entire supply chain and increasing the ratio of...
Bridgestone will expand sales in this year’s summer tire season by focusing on the new Newno, launched in February this year, and the Alenza, a brand for on-road SUVs. Newno is a new category of tire that combines one-rank higher basic performance and long life. By adopting technologies that are also used in premium brands, it offers both wet grip...
As a result of the bidding by the FIA (Fédération Internationale de l’Automobile) and ACO (Automobile Club de l’Ouest de France) among the members of the FIA World Motor Sport Council in December 2022, Goodyear has been selected to be the sole supplier of tires for the WEC (FIA World Endurance Championship) and ELMS (European Le Mans Series) LMGT3 categories...
On April 18, Sumitomo Rubber unveiled a tire manufacturing system that utilizes hydrogen energy and is being tested at the company’s Shirakawa Plant in Fukushima Prefecture. The verification experiment has been adopted as a project subsidized by the New Energy and Industrial Technology Development Organization (NEDO). At a press conference held on the same day, Sumitomo Rubber president Satoru Yamamoto...
Yokohama Rubber has in January switched all electricity used on the motorsports tire production line at its Mishima Plant to electricity derived from renewable energy sources. With this move, the company will supply tires that contribute to carbon neutrality in various motorsports in Japan and abroad from 2023. The introduced renewable energy power is granted FIT Non-Fossil Certificate with Tracking...
