Yokohama Rubber’s BluEarth 711L, an all-season tire for trucks that emphasizes fuel-efficient performance, has received the 2022 Good Design Award. This product is the first heavy-duty truck tire in Japan to bear the BluEarth brand name for fuel-efficient tires, and achieves the highest fuel efficiency in the company’s truck tire history. In addition, the new tire offers the same or...
The demand rush in Japan in anticipation of price hikes for after-market tires and the reaction to these hikes are now also visible in sales figures. Three of the country’s four tire manufacturers – excluding Toyo Tire – raised the Japanese prices of their after-market tires in September and October, following a first price hike this year in the March-April...
Bridgestone was recently announced to have received a 2022 Good Design Award for four of its products and services. These are the Blizzak VRX3, a premium studless winter tire; the Alenza LX100, an SUV tire focused on comfort; the Ecopia NH200, a series of fuel-efficient passenger car tires; and Mobox, a subscription service for passenger car tires and maintenance. The...
Yokohama Rubber has begun deliveries of BluEarth-GT AE51 tires for new vehicle installation (OE) on the new Honda Fit e:HEV RS, which was launched in Japan in October. The tire size is 185/55R16 83V. This product adopts the basic design and material technology of Yokohama Rubber’s global tire brand BluEarth, which is based on the theme of further improvement of...
Sumitomo Rubber has been working to unravel the mechanisms behind the biosynthesis of natural rubber. The company’s efforts here come as part of a push to improve the yield of the Para rubber tree, which would in turn facilitate a steady supply of natural rubber and improvements to tire performance. Natural rubber is an essential raw material in tires, where...
Yokohama Rubber has decided to discontinue the supply of kart tires at the end of December 2022. The company began supplying kart tires in 2001 for both the Japanese and overseas markets. With a wide range of products, from tires for kart races sanctioned by the Japan Automobile Federation (JAF) and the Federation Internationale de l’Automobile (FIA) International Karting Commission...
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