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Yokohama Rubber Launches Limited Sales of Lightweight, Eco-Friendly Tire

on December 4, 2018 in Tires

Yokohama Rubber Co. Ltd. (TYO:5101) on Dec. 5 launched Japanese sales of BluEarth-air EF21, a new tire incorporating the latest in design technique for lightweighting and reduction of environmental impact. Sales have been limited to 100 units with a single size of 205/55R16 91V. Adopting Yokohama Rubber’s latest design technique to achieve a lighter tire and conserve resources, the BluEarth-air...

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Advanced Technologies Poised to Drive Growth for S-SBR in Fuel-Efficient Tires

on November 28, 2018 in Materials, Tires

Looking at the market for synthetic rubber, solution-polymerized styrene–butadiene rubber (S-SBR) would appear to be on the road to significant growth. Demand for fuel-efficient tires is playing a central role in guiding this rubber down its promising path, creating an expectation that global S-SBR demand will grow by 6–7 percent per year going forward. And Japanese manufacturers, who are technological...

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Bridgestone Americas Plans US Production Increase for Truck and Bus Radial Tires

on November 27, 2018 in Tires

Bridgestone Corp. (TYO:5108) has announced that U.S. subsidiary Bridgestone Americas Inc. will expand its plant in Warren County, Tennessee. The move will give the location additional production capacity for truck and bus radial (TBR) tires, which the company hopes will allow it to respond to growing demand for these tires in the North American market. Over the next three years,...

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Audi Selects Toyo Tires to Supply OE Tires for New Q8 SUV

on November 16, 2018 in Tires

Toyo Tire & Rubber Co. Ltd. (TYO:5105) recently announced that its Toyo Celsius CUV A line of tires has been adopted as OE for the Audi Q8, a new SUV set to launch this autumn or thereafter in the North American market. The company has already begun supply of these tires, providing them at the size of 275/50 R20 113H....

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Continental Tire Japan Selected as Preferred Partner of Daimler in Asia–Pacific

on November 12, 2018 in Tires

Continental Tire Japan Co. Ltd. recently announced that it has been selected as a preferred after-sales partner of Daimler AG for the Asia–Pacific region. This comes as part of the German automaker’s Global Mercedes-Benz Tire Program. The new partnership covers a range of countries across the Asia–Pacific, including Japan, China, Taiwan, South Korea, Australia, New Zealand and India. It is...

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New Lexus ES Adopts Sumitomo Rubber Tires as OE

on November 9, 2018 in Tires

Sumitomo Rubber Co. Ltd. (TYO:5110) announced on Oct. 30 that it is supplying its Dunlop SP Sport Maxx 050 line of tires as OE for the new Lexus ES model that launched last month. As an original debut model of the Lexus brand, the ES is a mainstay of the automaker’s lineup. And the latest model of this, coming as...

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