Michelin Japan is introducing its new 2026 studless tire, the Michelin X-Ice Snow+, with sales beginning on August 1. The…...
Tires
Pirelli Partners With Sweden’s Univrses to Advance Cyber Tyre Technology
Pirelli has signed a partnership agreement with Swedish company Univrses to integrate its AI‑based computer vision technology into Pirelli’s Cyber…...
Yokohama Rubber Emphasizes Product Choice to Accelerate High‑Value Tire Growth
Yokohama Rubber will focus its 2026 summer tire sales campaign on three products from the Advan series – Advan Sport…...
Dunlop Aims to Promote Synchro Weather’s Capabilities in Major Urban Areas
Dunlop is placing its next‑generation all‑season tire, Synchro Weather, at the forefront of its promotional activities for the 2026 summer…...
Bridgestone Positions New Finessa Brand at the Center of 2026 Spring and Summer Campaign
Bridgestone will strengthen its ability to meet a wide range of customer needs in the 2026 spring and summer tire…...
Sumitomo Rubber’s Blue Response TG Takes First Place in German Tire Test
Sumitomo Rubber’s Blue Response TG has secured the overall top ranking in the latest tire test conducted by Auto Motor…...
