Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on wet performance since 2017. Such specialist tires represent a particular area of strength for the company, which boasts the industry’s widest lineup of tires with a wet performance rating of “a.” Last year, Yokohama Rubber’s sales strategy here saw the...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is supplying its Advan Sport V107 tires as OE for two new models from Mercedes–AMG GmbH: the Mercedes–AMG GLA 35 4Matic and the Mercedes–AMG GLA 45 4Matic+, both of which were launched this June. Jointly developed in conjunction with Mercedes–AMG, these tires feature the automaker’s MO1 mark of approval shown incorporated...
Bridgestone Corp. (TYO:5108) recently announced that it has proposed the closure of the Port Elizabeth plant operated by group company Bridgestone South Africa Pty. Ltd. (BSAF), and that it has begun discussions with relevant parties. Launched in 1936, the Port Elizabeth plant serves to manufacture bias tires. But with global tire demand shifting away from bias tires and toward radial...
While concerns are there for Sumitomo Rubber Industries Ltd.’s (TYO:5110) tire business over a potential second wave of COVID-19, it is currently seeing better than expected recovery. Speaking recently as part of a recent business results briefing for the first half of calendar 2020, President Satoru Yamamoto said that although Sumitomo Rubber’s tire business can expect to see some degree...
U.S.-based Yokohama Tire Corp. (YTC) is supplying Advan-branded tires for use in three racing series that Porsche AG is holding in the U.S. over the second half of this year. These will be used as control tires in the Porsche Sprint Trophy USA West, the Porsche Sprint Trophy USA West Invitational and the Porsche Air-Cooled Cup USA. Specifically, the Yokohama...
Toyo Tire Corp. (TYO:5105) President Takashi Shimizu recently revealed that his company is performing well in the U.S. market, giving insight into the company’s operations here as part of a recent results announcement for the first half of calendar 2020. Commenting on these regional operations, Shimizu said that things are going quite well for Toyo Tires in the U.S., with...
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