Sumitomo Rubber has announced the adoption of circular carbon black in some of its racing tires, marking a significant step in the company’s circular economy initiative known as Towanowa. This marks the company’s first application of resource-circulated carbon black in tire production. The new racing tires were used in the GT300 class of the 2025 Autobacs Super GT Round 4...
Tires
JATMA Releases Mid-Year Revision of 2025 Tire Demand Forecast
The Japan Automobile Tyre Manufacturers Association (JATMA) has announced a mid-year revision of its 2025 Japanese domestic tire demand forecast. According to the updated outlook, total demand for original equipment (OE) tires is now projected at 36.83 million units, representing a 1% increase year-on-year. Replacement tire demand has been revised to 63.647 million units, reflecting a slight decrease of 1%,...
Bridgestone Introduces First-Ever Studless Tire with Enliten Technology
Bridgestone will launch a new premium studless tire for passenger vehicles, the Blizzak WZ-1, starting in September 2025, available in 119 sizes. This tire introduces Bridgestone’s Enliten technology to studless tires for the first time, delivering what the company calls “unrivaled” ice performance and high performance across all road surfaces while contributing to sustainability, making it a “next-generation Blizzak.” Enliten,...
CITEXPO 2025 to Be Held in Shanghai This September
The 20th edition of the China International Tire Expo (CITEXPO 2025), the largest tire trade show in the Asia-Pacific region, will take place from September 3 to 5, 2025, at the Shanghai World Expo Exhibition & Convention Center in Pudong, Shanghai. The event is organized by Reliable International Exhibition Services. CITEXPO is a leading B2B exhibition focused primarily on automotive...
Yokohama Rubber Secures Mizuho Eco Finance Financing Contract
Yokohama Rubber has signed a financing contract with Mizuho Bank for its Mizuho Eco Finance environmental evaluation loan product. Mizuho Eco Finance is designed to support corporate efforts toward a decarbonized society, offered by Mizuho Bank as an environmental evaluation financing product. Based on an environmental evaluation model developed by Mizuho Research & Technologies, companies are scored on their climate...
Goodyear and Audi Utilize Multiple Virtual Simulation Tests to Develop OEM Tires
Goodyear and Audi have developed original equipment manufacturer (OEM) tires for the new Audi A5 and S5, leveraging multiple virtual simulation tests. Goodyear has previously supplied OEM tires for high-profile models such as the Q6 e-tron, e-tron GT quattro, and RS e-tron GT. By becoming the primary supplier for the A5 and S5 OEM tires, Goodyear and Audi have launched...
