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Bridgestone Set to Launch Upgraded Line of Regno Tires

on January 22, 2019 in Tires

Bridgestone Corp. (TYO:5108) subsidiary Bridgestone Tire Japan Co. Ltd. recently unveiled the Regno GR-XII, a new product under the company’s premium Regno brand of passenger car tires. Speaking at the event, Director Junji Nagashima said that Bridgestone emphasizes having its tires combine strong results across seven metrics of driving performance. These are a sense of stability; dry performance; wet performance;...

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Sumitomo Rubber to Appoint Satoru Yamamoto as New President

on January 16, 2019 in Tires

Sumitomo Rubber Industries Ltd. (TYO:5110) plans to appoint Satoru Yamamoto, currently a director and senior executive officer at the company, to the role of President and CEO, effective March 26. Current CEO and president Ikuji Ikeda will then move into the role of chairman and representative director. Yamamoto has a long history of working with domestic tire replacements. Following this,...

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Bridgestone Works to Improve Marketing for Studless Winter Tires

on January 10, 2019 in Tires

Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...

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Toyo Tires Targets Boxy Cars as Focus of Studless Winter Tire Business

on December 20, 2018 in Tires

Toyo Tire & Rubber Co. Ltd. (TYO:5105) is focusing its sales of studless winter tires on the Winter Tranpath TX, a tire launched last year for exclusive use with boxy cars, including SUVs and minivans. The Winter Tranpath TX helps to limit the characteristic wobbling of high-roofed, boxy cars. And as a studless winter tire specialized for use with these...

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Sumitomo Rubber to Launch Japanese Sales of US-Developed Motorcycle Tires

on December 19, 2018 in Tires

Sumitomo Rubber Industries Ltd. (TYO:5110) plans to launch Japanese sales of the Dunlop Sportmax Q4 hypersport radial motorcycle tire. Developed and produced in the U.S., the tire is set for phased-in Japanese sales from March 1, 2019. One front tire size and five rear tire sizes are to go on sale. The first Sumitomo Rubber hypersport radial to be sold...

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Promising Signs Emerge in Japanese Market for Studless Winter Tires

on December 18, 2018 in Industry, Tires

While snowy conditions around Japan have started later than average this winter, recent developments are hinting at a more favorable tailwind for sales of studless winter tires. Coming into mid-December, northern Japan is finally seeing full-fledged winter conditions, while elsewhere even parts of the Kanto region are beginning to see snowfall. Publishing a demand forecast this summer for the second...

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