blizzak

Bridgestone’s Foamed Rubber Technology Driving Force Behind Blizzak Studless Tires

Bridgestone Corp.’s (TYO:5108) Blizzak studless tires have for the 16th consecutive year been the most popular tire choice for passenger cars in five major cities within the Hokkaido and Northern Tohoku regions, which see heavy snowfall. The tires possess overwhelming market strength in these cities, where they are installed on approximately half of all passenger cars. At the core of...

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Bridgestone Extends Ice Hockey Sponsorship, Aims to Promote Winter Tires

Bridgestone Corp. (TYO:5108) has signed a contract extending its sponsorship of the Japan Ice Hockey Federation (JIHF), which the company has supported since 2012. Bridgestone believes that the competitive image of ice hockey, which has been called combat on ice, will raise the brand image of its Blizzak studless winter tires. During the sponsorship period, the company’s logo will be...

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