Bridgestone’s Foamed Rubber Technology Driving Force Behind Blizzak Studless Tires

Bridgestone Corp.’s (TYO:5108) Blizzak studless tires have for the 16th consecutive year been the most popular tire choice for passenger cars in five major cities within the Hokkaido and Northern Tohoku regions, which see heavy snowfall. The tires possess overwhelming market strength in these cities, where they are installed on approximately half of all passenger cars. At the core of…

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