Bridgestone Corp. (TYO:5108) recently revealed the new tagline “Solutions for your journey” for its global brand. This comes in service of the company’s new medium- to long-term business strategy framework, which was announced at the same time. As part of this framework, Bridgestone is touting a particular vision for 2050 – one that would see it providing ongoing value as...
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Toyo Tire Corp. (TYO:5105) is making a push to unify its branding across tire sidewalls and more. Up until now, Toyo Tires has branded many of its tire sidewalls simply with “Toyo.” But starting with the Open Country series of SUV tires, which has been made available in a wider lineup of sizes as of last December, the company is...
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Following the January establishment of joint venture Nexen Tire Japan Inc., partners Nexen Tire Corp. and Toyota Tsusho Corp. (TYO:8015) are eager for their new JV to make a full-scale entry into the Japanese market. The company hopes to hit a landmark of 1 million annual unit sales by 2022, acknowledging the target is ambitious but believing it possible to...
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