The National Institute of Advanced Industrial Science and Technology (AIST) announced that a research team led by Senior Researcher Yoshihiro Ueda, in collaboration with Bridgestone, has developed a chemical recycling technology for tire rubber. By combining chemical decomposition at near room temperature with a subsequent thermal decomposition process, the team successfully recovered isoprene and carbon black. The technology paves the...
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Bridgestone Highlights Achievements in Recycled Materials
Bridgestone on November 20 held the “2025 Bridgestone World Solar Challenge (BWSC) Partners Reception” at the Australian Embassy in Tokyo’s Minato Ward. The event celebrated the success of the BWSC, the world’s premier solar car race, held in Australia from August 24 to 31. Japanese domestic university teams and co-creation partner companies gathered to share the technological achievements gained through...
Bridgestone Begins AirFree Demonstration in Founding City
Bridgestone has signed a partnership agreement with Kurume City, where the company was founded, to conduct demonstration tests of its next-generation “AirFree” tire, which requires no air inflation. A signing ceremony was held the same day at Kurume City Hall, where both parties confirmed their commitment to accelerating the social implementation of new mobility technologies that support local communities. AirFree...
Bridgestone Stable in Challenging Environment: 9M Results
Bridgestone announced its IFRS-based results for the nine months of the fiscal year ending December 2025 (January–September). Revenue amounted to 3.23 trillion yen ($19.37 billion), down 1.1% from the same period last year, while adjusted operating profit rose 4.3% to 368.37 billion yen. Net profit decreased 19.5% to 203.54 billion yen. Excluding foreign exchange effects, the company posted higher revenue...
Bridgestone Breaks Ground on Precision Pyrolysis Pilot Plant for End-of-Life Tires at Seki Plant
Bridgestone held a groundbreaking ceremony on October 21 at its Seki Plant in Gifu Prefecture for the construction of a Precision Pyrolysis Pilot Demonstration Plant for End-of-Life Tires. The initiative marks the transition from research to the demonstration phase of a project aimed at realizing circular tire recycling—returning used tires to raw materials that can once again be used to...
Bridgestone Names Yasuhiro Morita as New Global CEO
Bridgestone announced on October 23 that Yasuhiro Morita, currently Executive Vice President and Representative Executive Officer, will be appointed Global CEO effective January 1, 2026. The current Global CEO, Shuichi Ishibashi, will step down from his executive role on December 31, 2025, and retire from the Board of Directors at the conclusion of the company’s annual general shareholders’ meeting scheduled...
