Bridgestone held a groundbreaking ceremony on October 21 at its Seki Plant in Gifu Prefecture for the construction of a Precision Pyrolysis Pilot Demonstration Plant for End-of-Life Tires. The initiative marks the transition from research to the demonstration phase of a project aimed at realizing circular tire recycling—returning used tires to raw materials that can once again be used to...
Bridgestone announced on October 23 that Yasuhiro Morita, currently Executive Vice President and Representative Executive Officer, will be appointed Global CEO effective January 1, 2026. The current Global CEO, Shuichi Ishibashi, will step down from his executive role on December 31, 2025, and retire from the Board of Directors at the conclusion of the company’s annual general shareholders’ meeting scheduled...
Bridgestone and ispace, a space startup engaged in lunar resource development, have signed a basic agreement to pursue the commercialization of tires for small and medium-sized lunar rovers. Under the agreement, the two companies will collaborate to enhance the performance of ispace’s small and medium-sized lunar rover prototypes by equipping them with elastic lunar rover tires developed by Bridgestone. These...
Bridgestone has partnered with Cebu Pacific Air, one of the Philippines’ largest airlines, to launch a new solution aimed at improving the efficiency of aircraft tire inventory management. The service, which began in April, utilizes Bridgestone’s proprietary tire tracking system easytrack, combining two-dimensional (2D) codes and a smartphone application. This marks the first time Bridgestone has officially implemented the service...
Bridgestone has signed an agreement to transfer its group company, Mexico Carbon Manufacturing (MXCB) — a manufacturer and seller of carbon black — to Cabot Corporation. The move is part of Bridgestone’s ongoing initiatives to accelerate the establishment of a foundation for “growth with quality.” In its premium tire business, the company is pursuing enhanced productivity and creativity across the...
Bridgestone will launch a new premium studless tire for passenger vehicles, the Blizzak WZ-1, starting in September 2025, available in 119 sizes. This tire introduces Bridgestone’s Enliten technology to studless tires for the first time, delivering what the company calls “unrivaled” ice performance and high performance across all road surfaces while contributing to sustainability, making it a “next-generation Blizzak.” Enliten,...
