Bridgestone will expand sales in this year’s summer tire season by focusing on the new Newno, launched in February this year, and the Alenza, a brand for on-road SUVs. Newno is a new category of tire that combines one-rank higher basic performance and long life. By adopting technologies that are also used in premium brands, it offers both wet grip...
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Bridgestone Earns Highest 3-Star Rating in FIA’s Environmental Certification Programme
Bridgestone has been awarded the highest three-star rating in the FIA (Federation Internationale de l’Automobile) Environmental Certification Programme for its motorsports activities. The program is a certification program designed to promote sustainable motorsports activities by evaluating the environmental management systems of stakeholders in motorsports activities and mobility domains around the world, and the FIA provides three levels of certification. Bridgestone...
Bridgestone to Become Title Sponsor of FIA’s ecoRally Cup
Bridgestone will join as title sponsor the FIA (Federation Internationale de l’Automobile) “ecoRally Cup,” a rally competition to determine the most efficient use of electricity by vehicles. The new event will be called the “Bridgestone FIA ecoRally Cup” and Bridgestone and the FIA will support the ecoRally Cup through a multi-year partnership agreement. The Bridgestone FIA ecoRally Cup will respond...
Japan’s Rubber Unions Submit Demands, See Wage Improvements Progressing
The Japanese Rubber Workers Union Confederation (JRC), an organization of labor unions in rubber companies, has submitted its demands for the improvement of living standards for the spring season of 2023. As of March 8, 50 unions had submitted their demands, according to a survey conducted by JRC. According to the survey, 39 unions submitted an average wage increase (weighted...
Two Bridgestone Tire Plants in Japan Start Generating Solar Power
Bridgestone has started solar power generation at its two Japanese tire plants in Shimonoseki and Kitakyushu through Power Purchase Agreements (PPAs). This is the first large-scale solar power generation through PPAs at Bridgestone’s plants in Japan. The total generating capacity is 5.8 MW, which will supply power for tire production at the two plants and contribute to a reduction of...
Bridgestone Sees Revenue Surge 26.6% for 2022
Bridgestone has posted its financial results for calendar 2022, revealing annual revenue of 4.11 trillion yen ($30.62 billion) – an increase of 26.6% year-on-year. The company’s adjusted operating profit for the year came to 482.63 billion yen, up 24.4%, while its net profit was 305.51 billion yen, down 0.8%. Also included in the financial results was an overview of factors...
